Founder & President of Point Road Group

Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and consulting firm that helps executives and organizations make powerful impressions to achieve their goals.


In addition to overseeing Point Road Group, Alyssa works with a portfolio of individual and corporate clients. She is an engaging speaker on personal branding and career advancement, and delivers presentations, workshops and keynotes to Fortune 500 companies, start-ups, established businesses, professional associations, nonprofits and universities.


Her unique perspective on personal branding, corporate branding and career advancement stems from a background in strategic marketing, branding and communications, where she held leadership roles in the sports & entertainment, technology and biomedical research industries.


Alyssa serves on the Board of Directors of the Financial Executives International NY Chapter and is Career Management Chair. She is also a member of the Advisory Board of the Graduate Sports Management Program at Endicott College and an instructor at the renowned 92Y in NY where she teaches classes relating to personal branding, communications and career advancement. Alyssa is an elected member of the Tufts University Alumni Council, co-chairing the Career Services Committee, and also co-chairs the Tufts Women’s Network NY.


She has an MBA in Marketing from NYU Stern School of Business and a BA in Sociology from Tufts University.